Why Kids Love Wrapping Paper Way More Than The Presents Inside

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Children who sometimes are more attracted to gift packaging and wrapping than the gifts themselves are developing their sensory abilities to grow their brain.

Play is a vital part of early brain development and children's understanding of the world.

These experiences create the foundations for learning.

We've all been there: you spend an unthinkable amount on a child's toy - lulled by the promise that the interaction with the flashing lights and whooshing noises will excite, stimulate and educate our little people. Yet on the big day, we watch as our child's interest in the toy quickly diminishes and the attraction of the discarded wrapping paper and packaging takes over.

We watch with confusion as our young children show us the real pleasures of Christmas - not their new shiny toy, but all that is destined for the recycling bin. And as they roll around on the floor in the wrapping paper and jump in and out of the boxes, we question our own sanity in spending ridiculous sums of money on a child who would have clearly preferred a cardboard box for Christmas.

But while our child's preoccupation with screwed up wrapping paper and packaging may seem barmy to us adults, it is in fact just another way to play - and can help children to learn about themselves and the world around them.

Brain development in young children drives curiosity
At a very early age, children use play to drive their own learning. And when young children are allowed and actively encouraged to explore and follow their own interests, they develop understanding from their actions.

In recent years, 
neuroscientific studies
have led to a greater appreciation of the importance of young children's brain development. These studies have shown us that the first three years of a child's life are a critical period for learning and development. This confirms a direct relationship between the 
quality of experiences young kartu remi 727 children gain
and the growth and development of the brain.